SURVEY

SURVEY

survey technique is a method of collecting primary data through a interactive process where researcher contact subject to obtain facts, attitudes and opinions, usually with the help of questionnaire.under survey data is collected from a representative sample population or universe under study.
Very popular technique of data collection as many different data can be collected at the same time.

Methods of conducting survey

Telephonic Survey
Data is collected through telephone or mobile phone.
No face to face interaction hence even sensitive issues can be discussed.
Takes less time.
Restricted only to telephone and mobile user.
Can't ascertain wether the responses are influenced or geniune.
Can't ascertain whether actual respondents is being contacted or not.
Responses can be vague as respondents seriousness or interest can't be validated.

Self Administered Survey
Respondents fill the details in the questionnaire by themself.
Respondents can hide their identity and hence can give more indepth data, at the same time can give too vague answers.
Respondents can leave the questionnaire incomplete or doesn't fill at all.
Absence of interviewer can help the respondents in uninterupted thinking.
Such questionnaire can be

Mail Survey
Face to Face Interview
Internet Survey
Focus Group